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It’s your stand in the world, your way of taking charge of who you are and how you present yourself, instead of letting others define it for you.
It’s your opportunity to tap into the highest, most magnetic version of yourself and unapologetically embody it.
Your brand is the heart and soul of your business.
Most branding advice teaches you to brand what you do: “What’s your target market? What problem do you solve?”
But more and more soul-centered entrepreneurs resist this advice to “niche down.” Something inside tells them that cutting off parts of themselves to fit a formula will never work. There’s a deep desire to bring all of their gifts to the table without being put in a box. The desire to fully be themselves and get paid for it with ease.
Soul Brand is an evolutionary approach born from that desire. Instead of narrowing yourself to what you do, it asks deeper questions: “Who are you? What do you stand for? What makes you magnetically you?
Soul Brand?
What is
This works because of a fundamental truth: people don’t buy what you do; they buy the person behind it. When most people say yes to working with you, it’s because of the energy, presence, and essence you embody.
This matters more now than ever before. In the world of AI that is upon us, the internet will be flooded with AI-generated copy, images, and videos. Your brand becomes your greatest asset, the one thing that can’t be replicated. When built from soul, it not only sets you apart, it also future-proofs your business.
From there, everything else flows naturally. You become a category of your own, and in this space, there is no competition. You become magnetic and attract those who are your people (a.k.a Soul Clients).
You feel it deep within, an impulse to self-actualize, a calling to share the mission and message your soul came here to deliver. You know you're here to make a big impact and be generously rewarded for your contribution.
But your online presence is either non-existent, outdated, or confusing, and it's costing you confidence, clients, and opportunities.
When potential clients look you up, they can't feel your brilliance or the depth of what you offer. They scroll past and choose someone else, missing out on the transformation only you can provide.
What if your online presence, your website, became an extension of your soul? One that clearly communicates your message, values, and offerings, and sells for you?
All of these questions swirl in your mind, and instead of starting, you find yourself overwhelmed, wishing you could wave a magic wand and have an expert guide appear to take you by the hand and show you exactly what to do, step by step, from where you are now to your fullest soul-expression.
It all sounds amazing, but the thought of creating your brand feels completely overwhelming.
Where do you even start?
What is branding anyway?
Is it just logos and colors?
How do you translate your soul's work into an online presence?
You charge premium prices without hesitation.
Collaborators approach you with exciting opportunities.
Soul clients reach out, already sold, before you've said a word.
Each new connection becomes a client, a referral, or a collaboration opportunity.
Joyfully sharing your contact information everywhere you go
Feeling proud of your online presence.
Picture this
My branding career began with my dream job at the high-end branding agency Influex, where I served some of the most iconic entrepreneurs of our time and worked behind the scenes of multi-million-dollar brands. I directed teams of 40+ designers, developers, and copywriters, shaped projects that reached global audiences, and even helped visionaries land TEDx talks.
But while I was helping others build unforgettable brands, I struggled to brand myself. I kept diving deeper, asking why it was so challenging.
Then I realized: traditional branding leaves out the most important piece, the soul. Once I uncovered that, everything clicked. That’s when I created Brand Your Soul™, an evolutionary branding journey that honors all of who you are and that is what helped me to finally brand myself.
What began as the process I designed for myself has now become the same process I guide my clients through with Brand Your Soul™.
I’m so glad our paths crossed. I’ve created exactly what you’ve been searching for.
MEET YOUR GUIDE
I’m Tatiana.
Aloha,
We leverage the power of AI as an ally on your journey. It fuels research, sparks ideas, offers feedback, creates visuals, and refines your brand into a 10-out-of-10, world-class online presence.
3. AI
From that soul-connection, we shape your essence into tangible brand elements: your mission, values, story, offerings, messaging, visual identity, and a website that radiates your essence.
2. branding
Your soul is the foundation. Through reflective questions and guided practices, I help you connect with your deepest truth and invite clarity to land. As clarity lands, the puzzle of your life comes together into your unique YOUniverse, revealing who you are and why you’re here.
1. SOUL
Brand Your Soul is built on three core pillars that together create a brand that is authentic, magnetic, and future-proof.
The 3 Pillars of Brand Your Soul
5. Express Your Soul
4. Shape Your Soul Brand
3. Visualize Your Soul Brand
2. Uncover Your Soul’s Essence
1. Connect with Your Soul
Complete Brand Your Soul journey unfolds in five milestones:
Curriculum
Result: Clarity, confidence, magnetism, unstoppability.
Brand Your Soul Foundations is designed to help you lay a strong foundation for your brand. To infuse your business with magnetism, authenticity, and uniqueness so you never have to compete for customers or attention. You become a category of your own and set yourself up for a successful journey.
Together, we’ll get in touch with your soul and answer the most important questions, starting with “Who am I?” This experience will bring clarity, alignment, and confidence so you can begin showing up in your business with power and presence.
This is where it all begins, with your Soul.
In Level 1 you'll move through three milestones:
1.. Connect with your Soul
2. Uncover your Soul’s Essence
3. Visualize your Soul Brand
Level 1. Brand Your Soul Foundations (Brand Clarity).
Bring all the pieces together into a cohesive whole. Ready to be shared on all your online platforms.
Step 14. Finalize & Integrate My Soul Brand
Translate your essence into visuals. Choose colors, styles, and imagery that embody your Soul Brand’s frequency.
Step 13. My Soul Brand Visual Identity
Define how your Soul speaks through your brand. Clarify your tone, key messages, and the frequency you share with the world.
Step 12. My Brand Voice & Message
Outline the offerings that carry your Soul work. Shape your services, programs, or creations into pathways of transformation.
Step 11. How Do I Serve (My Soul Offerings)
Place your Soul Brand in its unique space within your field. Claim your distinct role, perspective, and frequency.
Step 10. My Soul Brand in the World (Positioning)
Distill your work into a clear and compelling mission statement. Express your contribution to humanity and the world.
Step 9. My Soul’s Mission
Craft the story that connects your lived experiences with your mission. Share the journey that led you to your work in a way that resonates.
Step 8. My Soul Brand Story
Meet the person your Soul is here to serve. Define their essence, desires, and struggles so your brand speaks directly to them.
Step 7. My Soul Client
Identify the values that shape your life and your brand. These become the compass for how you create, connect, and serve.
Step 6. My Sacred Values
Name the driving force of your mission. Connect to the heart of why you do what you do and what moves you forward.
Step 5. My Sacred Why
Clarify the deeper purpose behind your work. Identify the gifts, skills, and wisdom you are here to share with the world.
Step 4. My Soul’s Work
Discover the essence that makes you unique. Define the qualities, feelings, and energy your brand naturally transmits.
Step 3. My Soul’s Energetic Signature
Articulate the big vision your Soul holds for your life and work. Anchor into the future you are creating and the impact you are here to make.
Step 2. My Soul’s Vision
Drop into your inner truth. Resource your nervous system, open your heart, and tune into the frequency of your Soul as the guide for your brand.
Step 1. Connect with my Soul
Set a sacred container for your process. Establish intentions, create space in your life, and commit to completing the journey with presence and devotion.
Step 0. Prepare for the Journey
An intentional photoshoot guide. Helps you prepare and think through every detail, so your photos represent the depth of your brand (either real or with the power of AI).
Soul Brand Photoshoot Guide
BONUS 1
Create your first or next signature offering. This bonus helps you define your personal method, the signature approach only you can bring. By clarifying and naming it, you create instant authority and recognition in your field, while giving your clients a clear path to transformation.
Brand Your Soul’s Unique Approach
BONUS 2
You’ll have everything you need to:
Show up powerfully in your business
Attract and enroll your Soul Clients
Create unstoppable momentum
From here, if you choose to take the next step, Level 2 will help you translate it all into a magnetic personal SOUL BRAND website and fully aligned online presence.
Once you’ve anchored your Soul Brand within, it’s time to bring it into the world. Level 2 is where your brand takes form online.
By the End of Level 1…
Result: By the end of Level 2, you’ll have your complete 11-page Soul Brand website launched, your online presence cohesive across all platforms, and the confidence of knowing your Soul Brand is alive and working for you.
Think of your website as a home you own versus renting space on social media. Algorithms change, accounts get hacked, and relying on platforms you don’t control is risky.
And here’s the truth: 70% of potential clients will ask you, “Do you have a website?”
Your mission deserves a space that shows your devotion, builds instant credibility, and creates trust before you even speak.
A Soul Brand Website positions you as unforgettable. It turns strangers into Soul Clients, collaborators, and opportunities that align with your highest vision.
Imagine the confidence of sharing a site that feels like you. Imagine knowing your online presence is cohesive everywhere, working for you 24/7, and selling while you rest.
I know how overwhelming tech can feel, which platform to choose, or how to pull it all together. That’s why I’ve distilled 10 years of trial and error into a clear path to bring your Soul Brand online with ease.
This is where your Soul Brand website comes to life, your digital home, your YOUniverse, the hub of your work online.
In Level 2, you''ll move through the final two milestones:
4. Shape Your Soul Brand
5. Express Your Soul
Level 2. Brand Your Soul Website
Celebrate and launch. Share your website, offerings, and essence with confidence, clarity, and joy.
Step 30. Share My Soul Brand with the World
Activate your Soul Brand online. Learn to show up consistently with content that attracts and resonates with your Soul Clients.
Step 29. Magnetic Online Presence
Bring it all together quickly. Follow the guided process to launch your site in a single focused day.
Step 28. Website in a Day
Choose your creation path. Either hire a designer or use the tools and tutorials to build your site yourself.
Step 27. Create My Website (Hire or DIY)
Refine your copy and visuals. Review everything for clarity, alignment, and resonance before publishing.
Step 26. Content Review
Set up the systems that support your brand. Connect your email, domain, hosting, and integrations with ease and flow.
Step 25. Sacred Tech
Organize your brand visuals and materials. Gather images, logos, graphics, and words into one cohesive library.
Step 24. Curate My Brand Assets
Design your lead magnet to grow your community. Offer a gift that builds trust and invites your Soul Client deeper into your world.
Step 23. Soul Magnet (Your Opt-in Freebie)
Create a page for your unique expression, music, writing, podcast, or art. Let your Soul’s creative essence shine online.
Step 22. Soul Expression Page Copy
Craft a focused page for a specific offer. Write copy that speaks directly to your Soul Client and inspires them to say yes.
Step 21. Offer Landing Page Copy
Complete your site with essential support pages. Make it easy to connect, set boundaries, and establish trust with your audience.
Step 20. Support Pages Copy (Connect, 404, Legal Pages)
Present your Soul Offerings with clarity and resonance. Write compelling descriptions that highlight the transformation you provide.
Step 19. Offerings Page Copy
Anchor your brand in what you stand for. Express your sacred values in a clear and inspiring way for your community.
Step 18. Values Page Copy
Share your story in a way that connects. Write your About Page to reveal your journey, values, and why you do what you do.
Step 17. About Page Copy
Write the heart of your brand online. Craft a magnetic home page that clearly communicates your essence and invites your Soul Client in.
Step 16. Home Page Copy
Map your site structure and create the foundation for your digital home.
Step 15. My Soul Brand Website
You’ll have a magnetic online presence that includes:
Your 11-page Personal Brand Website
Cohesive online presence on all platforms
Full brand clarity and plan how to best be of service with your gifts
You'll have everything you need to become unstoppable, and all you have to do is to serve your clients and let your branding do the heavy lifting for you.
By the End of Level 2…
Branding
featured projects
Check my Website, this is the direct outcome of the Brand Your Soul program.
Or the websites of the clients who worked with me on their Soul Brand
Brand Your Soul Full Journey (Level 1 & 2).
Fully Custom Brand Your Soul Journey
Limited Spots available.
$15,000
- WE DO EVERYTHING FOR YOU
- 1:1 guidance and support from Tatiana throughout the journey
- Your personal project manager
- One-of-a-kind visual branding (logo, fonts, colors, brand style guide designed for your brand )
- Creative direction + photoshoot curation
- Copywriting support
- 11 custom-designed pages
- Social Media branding
- Priority access + fastest timeline
VIP experince
Upgrade Available upon checkout: 3 x 1-1 Calls with Tatiana + individual support and feedback in Telegram on each step $3000
$1499
- Everything in Level 1
- Steps 15-30 of Brand Your Soul Curriculum
- Brand Your Soul Showit Template (worth $1000+), designed to fit your content created in the program seamlessly
- “Website in a Day” step-by-step video tutorial.
- Access to a list of trusted design partners (ranging from $500 - $5000) if you don't want to DIY
Most Popular
Upgrade Available Upon Checkout: 3 x 1-1 Calls with Tatiana + individual support and feedback in Telegram on each step $2000
$555
1. Soul Brand Photoshoot Guide.
2. Brand Your Soul’s Unique Approach.
Bonuses:
- Steps 1-14 of Brand Your Soul Curriculum (Video Lessons).
- Soul Brand Playbook (Guided step-by-step process to document your brand, which later becomes your brand bible).
- Weekly 1-hour Group Coaching Q&A Call.
- Telegram Community
Brand Your Soul Foundations (Level 1).
Choose your path
You’re not an entrepreneur, feel deeply fulfilled in your current career path, and not looking to start your own brand
You don’t yet have a desire to share your voice or bring your work into the world
You’re not ready to commit to the inner reflection, emotional depth, or creative expression that this journey invites
You want fast results without soul alignment or embodied integration
You don’t yet know what kind of work you want to do (this program is not a fit, as it is geared towards those who have an idea or many ideas).
Brand your Soul is not for:
You are a soul-centered entrepreneur, leader, and changemaker who feels the call to make a meaningful contribution to humanity
You're looking to brand yourself from your Soul without fitting in a box or niching down, bringing all of your gift on the rable
You've done the inner work, but your brand doesn't reflect your depth
You feel unseen and misrepresented online
You're multi-passionate and struggle to put words to what you do
You're launching a new offer, pivoting your identity, or claiming your true path
You're ready for deep reflection and creative expression that this journey invites
Brand your Soul is for:
The cost of waiting is lost time and time is the one thing you can’t get back. Your soul work is ready now. Your clients are ready now. The question is: are you?
The truth is: the world is moving fast, especially in the AI era. The longer you wait, the more crowded and noisy the online space becomes.
- Soul Clients who are searching for you but can’t find you online
- Collaborations and referrals that don’t happen because your brand isn’t clear
- Confidence and momentum that get delayed while you second-guess yourself
- A magnetic online presence that could be working for you 24/7
Every day you wait to clarify and express your Soul Brand, you lose precious opportunities:
Your Soul Brand is the anchor that sets you apart. The sooner you build it, the sooner you can:
- Be recognized for your unique essence
- Attract the right clients and opportunities with ease
- Create income and impact that reflect your true calling
FAQ's
It depends on you and your soul's pace.
Level 1 Foundations can be completed in 16 days if you dedicate 90 minutes a day and take one step at a time. However, some days you may need more spaciousness, and you may want to be with certain questions for a bit longer.
Level 2 Website may take a bit longer, as it takes time to write all copy (it's much faster if you use AI as a supporter, and that support is included as an option if you need it) and assemble all assets, including photoshoot, customizing your Showit template with your content and images.
I'd say if you commit to following each step and make consistent progress, you'll complete the full process in 60-90 days. You have lifetime access, so go at your soul's pace.
As long as you are looking to start your own business, yes! It will guide you through all the steps needed to get there. If you don't want to start a business and are happy at your job, this program is not the right fit, as the steps in this program are geared specifically towards entrepreneurs and those who want to create freedom by being their own boss.
If you're not sure, take Brand Your Soul Level 1 Foundations and see for yourself. One of my clients discovered through this process that she doesn't want to be an entrepreneur and feels happy at her current job at least for this chapter of her life.
This is the best and most important step you can take at this stage to move towards clarity, because clarity doesn't come from waiting; it's not some day in the future. It is available to you here and now and can be accessed through the right questions and aligned action steps. And this is exactly what we do in Brand Your Soul Level 1. You’ve been guided here, this is your sign and invitation to leap!
Levels 1 & 2 are a fully DIY, step-by-step guided journey, and you get a Showit template with Website in a Day tutorials, you have everything you need to accomplish it yourself in record time. No coding required. If in the process you realize you don't want to do it yourself, we'll match you with the perfect designer.
Design projects start at $500 for very simple ones and around $2,000 for higher-quality design.
In VIP, you get a custom 11-page website with branding and web design done by my team. I will be personally directing your project.
Showit platform. Showit is an innovation in today's world that gives you the power to have full control of your website and easily update it as you and your brand evolve, without any code needed or depending on expensive and not always reliable developers. Imagine never having an outdated website. This is truly the most liberating thing ever!
In fact, Showit has its own tech support that you can reach out to 24/7 and get help with anything within minutes. This statement is coming from a girl who used WordPress for years. Trust me on this one.
If you enroll in the VIP package, my team can custom-build your website on any platform.
No, no, and no! The whole point of Brand Your Soul is a new approach where you are not niching down to compete with others who offer similar services. We create a category of your own for your brand, you become a niche, and we infuse all of you into your brand so that you attract your soul clients. Absolutely NO putting yourself in a box or cutting/hiding parts of yourself. In this program, we honor the multidimensional soul that you are. The world needs your gifts, ALL OF THEM. Let's leave them all on the table.
There is a complimentary weekly coaching call you can join and ask your questions.
You can book a 90-minute Clarity session with me, and we will tackle any questions you have individually and help you move forward with clarity and confidence. Currently, sessions are $222.
It's best to reframe it and ask yourself: Can I prioritize it? Is it important to me, and if so, why? As with anything worthwhile, building your brand will require time and commitment, but the rewards are worth it! "Do what is easy and your life will be hard. Do what is hard and your life will be easy." Building your brand is always a good idea. Your future self will thank you for taking this step.
Due to the nature of this program, no refunds are available. You get access to proprietary processes from Day 1. Make sure you're fully committed before enrolling.
You immediately get access to all program materials and can dive in right away. Everything is ready for you to begin your Brand Your Soul Journey.
You’ve walked this far with me on the page, which tells me your soul is calling for something more.
I created Brand Your Soul™ because I believe your voice, your gifts, and your presence matter. The world doesn’t need another watered-down brand. It needs you — fully expressed, magnetic, and in alignment with your soul.
If you feel the stirring in your heart, trust it. Your Soul Clients are waiting. Your brand is the bridge.
If not you, then who?
If not now, then when?
If not you, then who? If not now, then when?
You Are The One
Still have questions? Connect with me here →